Unveiling the Future: Insights from ‘The Digital Lead: 2024 Advertising Trends’ Report
Apr 30, 2024
New insights show how advertisers and agencies are succeeding and spending in an era of advertising targeting, social media and AI
A groundbreaking research report by Material and NewtonX, “The Digital Lead: 2024 Advertising Insights & Tech Trends,” provides valuable data and insights into the future of advertising. Highlighting trends in targeting, technology, social media, and the transformative impact of AI on marketing, this report offers crucial insights derived from a national survey of advertising and agency professionals.
- AI: Shaping the Future of Advertising:
- AI emerges as the top concern among advertising professionals, with 59% recognizing its transformative potential…
