Roku and The Trade Desk Forge Data-Driven TV Streaming Partnership
May 3, 2024
Deepened relationship between the #1 TV streaming platform and the largest independent global advertising technology leader aims to improve the ad buying experience
Roku, the leading TV streaming platform in the U.S.*, announces an innovative data-driven partnership with The Trade Desk, the largest independent global advertising technology leader. This strategic collaboration aims to empower advertisers with advanced planning, buying, and measurement solutions for TV streaming media, leveraging Roku’s extensive audience and behavioral data.
The partnership between Roku and The Trade Desk represents a significant advancement in TV streaming advertising, offering advertisers enhanced planning, buying, and measurement capabilities...
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