Roku and iSpot.tv Forge Enhanced Measurement Partnership for Streaming TV Ads
May 3, 2024
Roku, the foremost TV streaming platform in the U.S.*, unveils an extensive measurement partnership with iSpot.tv, a leading cross-platform TV measurement company. This groundbreaking collaboration aims to revolutionize measurement capabilities, fostering innovation and maximizing advertiser value within the dynamic streaming TV ecosystem.
Roku and iSpot’s enhanced measurement partnership marks a significant advancement in streaming TV advertising, bridging the gap between traditional and streaming TV measurement…
