Nielsen Unveils “The Record”: Insights on U.S. Ad-Supported Audio Consumption
May 2, 2024
Powered by Nielsen and Edison Research, audio listening trends will help advertisers, broadcasters and podcasters engage the right audiences.
Nielsen, renowned for audience measurement and analytics, launches “The Record,” a quarterly report offering insights into U.S. ad-supported audio consumption patterns.
- Overview of Findings:
- 70% of daily ad-supported audio time allocated to radio.
- 20% dedicated to podcasts, with the remainder to streaming audio and satellite radio…
