Merkle and Celebrus Launch CXM Signals: A Revolutionary First-Party Data Solution for Enhanced Customer Experiences
May 7, 2024
Merkle, a leading customer experience management (CXM) company under dentsu, and Celebrus, a disruptive data platform, have unveiled CXM Signals. This innovative solution empowers businesses to harness first-party data for superior customer experiences, driving efficiencies and fostering long-term loyalty.
- Comprehensive Data Access: CXM Signals offers real-time, comprehensive data access across devices, domains, and channels, facilitating identity resolutions. By addressing industry pain-points related to incomplete customer profiles…
