IPG Mediabrands Launches Climate Action Accelerator Program
IPG Mediabrands, a leading media holding company within Interpublic Group, unveils the Climate Action Accelerator Program, aimed at providing clients and media partners with accessible sustainability solutions grounded in science-based actions. In response to evolving global climate demands and regulatory frameworks, the advertising industry is rallying behind initiatives like the World Federation of Advertisers Global Alliance on Responsible Media and Ad Net Zero to establish media-emissions reporting standards and foster a more sustainable future.
1. Key Focus Areas of the Program:
— Emissions Measurement: Utilizing a cutting-edge carbon management platform tailored for media, marketing, and advertising entities to measure, analyze, and report carbon footprints efficiently.
— Renewable Energy: Partnering with Schneider Electric to facilitate strategic renewable energy procurement, corporate PPAs…
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