Integral Ad Science Earns MRC Accreditation for Connected TV (CTV) Invalid Traffic Filtration
Integral Ad Science (IAS), a global leader in media measurement and optimization, has achieved Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration in the Connected TV (CTV) environment. This accreditation further strengthens IAS’s commitment to transparency and quality in digital advertising.
1. Expansion of Accredited Products for CTV:
— Last year, IAS received the industry’s first accreditation for CTV video viewable impressions.
— With the recent accreditation for SIVT filtration of CTV video viewable impressions, IAS enhances its portfolio of MRC-accredited metrics for CTV.
2. Commitment to Transparency and Quality:
— Kevin Alvero, IAS Chief Compliance Officer, emphasizes the company’s commitment to transparency and quality in the CTV space…
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