GumGum and Assertive Yield Partnership Drives 38% Reduction in Bidstream Carbon Emissions
May 7, 2024
GumGum, a global digital advertising platform focusing on contextual-first advertising, announced a significant 38% reduction in bidstream carbon emissions in 2023 through its partnership with Assertive Yield (AY), a leader in AI-driven traffic shaping solutions for supply-side platforms (SSPs) and publishers.
- Efficient Bidstream Optimization: The collaboration between GumGum and AY aims to assist platforms and publishers in achieving more…
