Comcast Advertising Releases Report on Content Discovery Trends in Multiscreen TV Environment
May 3, 2024
Report finds over half of U.S. viewers cited that difficulty finding new content can be frustrating, leading them to rewatch something they’ve already seen
Comcast Advertising publishes a global report titled “Content Discovery in a Multiscreen TV World: Surfing and Scrolling in a Sea of Content,” analyzing consumer behavior in navigating and discovering TV content across traditional and streaming platforms in the U.S. and EUR. The report provides insights to help platforms and content owners improve offerings and enhance the consumer experience amidst the challenges of content fragmentation.
- Consumer Challenges in Content Discovery: The report highlights challenges faced by consumers in discovering TV content, with nearly two-thirds of U.S. viewers spending more than 6 …
