Brightcove Implements Amazon Q Business for Enhanced Customer Support

Brightcove Implements Amazon Q Business for Enhanced Customer Support

MarTech Edge

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Brightcove, a leading streaming technology company, has integrated Amazon Q Business, a generative AI assistant on Amazon Web Services (AWS), to enhance its customer support capabilities. By leveraging AI technology, Brightcove aims to streamline internal processes and provide quicker, more efficient support to its global customer base in the media and entertainment technology sector.

  1. Implementation of Brightcove Expert Bot: Brightcove has launched the “Brightcove Expert Bot,” an AI-powered chatbot embedded into internal tools, to assist customer and product support teams. The bot enables employees to find relevant information, solve technical cases, analyze support requests, and recommend solutions more effectively.
  2. Empowering Customer Success Team: The utilization of Amazon Q allows Brightcove’s customer success team to automate tasks…

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MarTech Edge

MarTech Edge is a digital publication for marketing professionals that covers marketing technology news, blogs, newsletters, research reports, and more.