Anteriad’s Report Reveals 2024 B2B Marketing Trends: Balancing AI with Authenticity
May 9, 2024
Research With Ascend2 Shows That Marketers Select “Improving Data Quality” as their Top Priority and Their Top Challenge This Year
Anteriad, in collaboration with Ascend2, has released a comprehensive global B2B marketing research study titled “The 2024 B2B Marketing Outlook: The Data Confidence Divide.” The report sheds light on key insights regarding budget allocation, marketing priorities, and the challenges faced by marketers in 2024. Notably, it explores the evolving landscape of data strategy, audience engagement, and the delicate balance between AI-driven tactics and brand authenticity.
- Budget Expectations and Allocation:
- 76% of surveyed marketers anticipate budget increases in 2024, with 31% expecting significant growth compared to the previous year…
