Acxiom and ActionIQ Partner to Revolutionize Customer Data Management and Marketing
May 7, 2024
Acxiom, the global leader in customer intelligence, has forged a strategic partnership with ActionIQ, a Visionary in Gartner’s 2024 Magic Quadrant for Customer Data Platforms (CDP). This collaboration aims to reshape how brands aggregate, analyze, and activate customer data, facilitating smarter data-driven marketing and personalized customer experiences.
- Modern Customer Data Management: ActionIQ’s cloud-native, composable architecture revolutionizes CDP technology, offering businesses a modular approach to data management. This approach accelerates deployment, democratizes access to sophisticated solutions, and allows for tailored technology …
